"You are absolutely right - just like the value proposition offered - the ad does what it is supposed to do. There is a directness that I find very compelling. I wonder how much it has impacted sales."
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Gunnar Branson's Page
Latest Activity
Gunnar Branson posted a blog postthe Beast works: mass communications for the masses
The first of several new social media platforms went public last week – and now seems to be valued by the market somewhere in the neighborhood of $9 billion. There may be some irrational investor exuberance in that number, as LinkedIn only generates around $15 million a year in…See More
Gunnar Branson posted a blog postuse the beast: a business approach to social media
The social media Beast seems to have become a permanent part of the mainstream, and yet we still don’t quite understand it. Television newscasts depend heavily on Tweets and e-mails from viewers in order to appear relevant. Viral marketing campaigns ranging from Blendtech’s “Will it Blend?” campaign, to Old Spice’s “…See More
Gunnar Branson posted a blog postDo not fear the Beast: social media is not the second coming...really.
Social media is a Beast. Like every communications tool that has come before, whether it’s the printing press, telegraph, telephone, radio or television, it is powerful and hungry. The Beast requires everyone to take notice, to engage, and to constantly feed it attention and content. It provides a platform to communicate with millions of people all over the world. It has the power to change minds, societies and economies, but it is important to understand that a Beast is, at heart, a wild…See More
Gunnar Branson posted a blog postEntice the Beast: addiction as a marketing strategy
Online social media is probably the most exciting new thing to hit marketing since the invention of television. With minimal cost, it is now possible to communicate anything to millions of people all over the globe instantly with no editors, no purchasing of ad time and no pesky programming to get in the way of the message. It is a marketer’s dream. With only a few keystrokes, anyone can be reached right now. Unfortunately, getting anyone to pay attention is a bit more difficult than posting…See More
Gunnar Branson commented on Michael B. Moore's video
Chrysler Eminem Superbowl Commercial - Imported From Detroit
"I agree with your thoughts above. This is certainly a difficult ad for selling anything.
However, I wonder if the strategy is designed to set the stage for more ads to come. I found it interesting that the entire piece shows a…"
Gunnar Branson posted a blog postFace the Beast: Make the Network Personal
It would be a mistake to think that social media is new. Certainly, using the Internet to tend a personal and professional network is state-of-the-art, but the behaviors, disciplines, and benefits of social media have been around as long as civilization. The central enabler for the development of communities, tribes, organizations, cities, countries and companies has always been the network and our ability to trust and work with others.That’s why the skills that generations of people have…See More
Gunnar Branson posted a blog postlet the beast cry: allowing your social network to participate
Even if a network pays attention, it can sometimes be difficult to get it to do anything. After all, most people over the age of 30 have been taught their entire lives to watch, listen or read media passively, whether it’s a television program, a newspaper article or a radio broadcast. Communication, as it is defined through those mediums is mostly about receiving something, not about doing anything with it. Conversation, engagement and collaboration have been limited to personal interaction,…See More
Gunnar Branson commented on Michael B. Moore's blog post Advertising's "Silly Season" or Why The Super Bowl is The Worst Thing That Ever Happened To Advertising"Thank you for saying what needs to be said - excellent analysis."
Gunnar Branson posted a blog postThe Beast of Difference: Getting Your Network to Pay Attention
(this article and others can also be read on the Branson Powers Marketing/Innovation Blog)Once you look beyond the excitement of new applications, web sites and the obscene fortunes made by the likes of Facebook and others, good social media comes down to a simple idea: the care and feeding of your network. Whether they are aware of it or not, every person, organization, and business…See More
Gunnar Branson commented on Michael B. Moore's video
Porsche commercial
"This advertisement floored me - even though I don't currently want a Porsche, it re-awakened the desire I once had for super cars when I was the age of the young actor in the spot. I agree with your assessment, as I was viscerally…"
Gunnar Branson commented on Michael B. Moore's video
TheLadders: Be More Attractive Commercial
"Excellent points - I couldn't agree more with your analysis.
I might add one thought, though. The metaphor of job hunters selling themselves in suggestive and a sexualized manner may run the risk of not only demeaning the brand but…"
Gunnar Branson replied to Michael B. Moore's discussion The Great Debate: Strategy v. Creative"I've looked at this discussion starter a couple of times and have avoiding commenting - in great part because I don't quite have an answer for it. Perhaps this question is so difficult because it sets up a false choice of one or the…"
Gunnar Branson posted a blog postthe live "mic" of social media: do you have something interesting to say?
I came to social media relatively late. I’m not under 30 and I didn’t grow up compulsively texting a network of friends. I still think digital watches, cell phones and e-mails are pretty neat. I’m basically a middle-aged guy who has spent the bulk of his career learning how to master traditional marketing tactics, mediums and strategies.But then a few years ago I started to learn about social media. (the Brand…See More
Gunnar Branson commented on Michael B. Moore's video
The "Big Idea" v. The Brand | 2010 Kia Soul Hamster Commercial
"Nothing more could be added to your assessment. Too bad for Kia that they haven't learned to consult you first."
Gunnar Branson posted a blog postSatisfy the Beast
Why is the Beast so hungry?It is astonishing just how hungry people are for conversation. Human beings are social creatures, so much so that we organize ourselves in groups, live in massive cities, form families and clubs and work mostly in groups. For most people, if they are alone too long, they become depressed, and even physically ill. Human civilization has worked to make sure that even when we are alone, we are connected. Books and periodicals allow us to connect through the written…See More
Profile Information
- Title
- Principal
- Company
- Branson Powers, Inc.
- Company Summary
- Branson Powers, Inc. helps B2B and professional services firms innovate products, markets and process to deliver tangible sales growth for clients. Starting from markets and customer analysis and driving towards transformational change, projects have created new products, channels, markets, cross-sales platforms and sales team reinvention. The innovation process usually pays for itself before completion as Branson Powers often acts on behalf of clients to secure new clients and contracts in a sales or business development capacity.
- Company URL
- http://www.bransonpowers.com
- http://twitter.com/gbranson
- BIO
- A Chief Marketing Officer with a focus on commercializing innovation, Mr. Branson has over 20 years experience in professional services sales, product innovation and marketing. He has transformed businesses and accelerated growth as a leader, strategist, business developer and innovator.
A former marketing executive for real estate and financial companies such as Heller Financial, GE Capital, Transwestern and Booth/Hansen & Associates, Gunnar is a proven leader, strategist and tactician, skilled with new product development, cross-sales, sales and marketing strategy. As a consultant, Gunnar has developed new products, channels and markets, implemented cross sales platforms and advised on sales management, change management and training for clients such as Jones Lang LaSalle, GEMSA Loan Services, Jackson Healthcare, Presima, GE Healthcare, Sterling Capital Partners, Real Estate Media, Mayer Brown, Rowe & Maw, Leo Software, Lakeshore Properties and Digital Minds. Gunnar also acted on behalf of clients to secure new clients and contracts in a sales or business development capacity.
Through a JV with NPI, Inc., he also provided marketing strategy, business development, and product development services for clients such as GE Healthcare Financial Services, Wells Fargo, CIBC, Imation and Ecolab.
Gunnar believes that innovation isn’t something you do at an off-site – rather it’s a daily survival strategy for every employee in a company. He conducts round tables, presentations and blogs on the subject and is developing a book with the working title, Jump the Groove; a hacker’s guide to innovation.
For more detailed information on Gunnar and his network, feel free to visit his LinkedIn listing.
Contact Gunnar at 312.261.5551 or gbranson@bransonpowers.com
Gunnar Branson's Videos
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Levi's "Go Forth" ad.....
Added by Gunnar Branson
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Gunnar Branson's Blog
the Beast works: mass communications for the masses
The first of several new social media platforms went public last week – and now seems to be valued by the market somewhere in the neighborhood of $9 billion. There may be some irrational investor exuberance in that number, as LinkedIn only generates around $15…
Posted on May 25, 2011 at 10:32pm
use the beast: a business approach to social media
The social media Beast seems to have become a permanent part of the mainstream, and yet we still don’t quite understand it. Television newscasts depend heavily on Tweets and e-mails from viewers in order to appear relevant. Viral marketing campaigns ranging from Blendtech’s “Will it Blend?” campaign, to Old Spice’s “…
ContinuePosted on April 28, 2011 at 8:28pm
Do not fear the Beast: social media is not the second coming...really.
Social media is a Beast. Like every communications tool that has come before, whether it’s the printing press, telegraph, telephone, radio or television, it is powerful and hungry. The Beast requires everyone to take notice, to engage, and to constantly feed it attention and content. It provides a platform to communicate with millions of people all over the world. It has the power to change minds, societies and economies, but it is important to understand that a Beast is, at heart, a wild…
ContinuePosted on April 21, 2011 at 1:40pm
Entice the Beast: addiction as a marketing strategy
Online social media is probably the most exciting new thing to hit marketing since the invention of television. With minimal cost, it is now possible to communicate…
ContinuePosted on March 31, 2011 at 12:55am
Comment Wall (1 comment)
- At 8:54pm on September 24, 2009,
Michael B. Moore said… - Gunnar - thanks so much for joining and diving in in a major way. Your contributions, as always, are most appreciated!!
Forum
The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
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