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Jan C. MacLatchie
- Female
- New York, NY
- United States
- Blog Posts
- Discussions
- Videos
Jan C. MacLatchie's Page
Latest Activity
Profile Information
- Title
- President
- Company
- Jan MacLatchie Brand Strategist
- Company Summary
- Brand strategists and marketing specialists for lifestyle brands in areas of home design, fashion, hospitality, beauty/fragrance and travel.
- Company URL
- http://www.janmaclatchie.com
- http://twitter.com/janmaclatchie
- Facebook or other
- http://facebook.com/janmaclatchie
- BIO
- Jan MacLatchie’s accomplishments have resulted in massive success for a who’s who of premium international lifestyle brands. Before founding her own brand strategy practice, she was most recently Chief Strategy Officer at Artistic Tile, a brand she elevated to among the most recognized in its category, with accolades including four House & Garden “Best on Best” Awards and two Interior Design Magazine Best of Year Awards. Her marketing has also won awards including two CAMA’s and the Chicago Athenaeum Museum’s GOOD Design Award.
Well known in the US design community, Ms. MacLatchie has a rich network of contacts in the market. This encompasses design professionals, publishers, editors, marketing professionals and manufacturers. She has a passion for connecting people and brands to create new possibilities in the design industry, and often partners with other top agencies in order to offer deep expertise in every niche to meet her clients’ specific marketing and business objectives.
A writer, Jan MacLatchie has recently published articles in Interior Design magazine Spring Market 2009, Veranda magazine October 2009, and the August 22, 2009 edition of the Mozambiquian national newspaper Verdade
Forum
The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
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No more job, no more bills, no more stress. Yeah I am not kidding. Money has always had me strapped. Last month I found this site on one of my friends profiles. http://rubyurl.com/C3b9 So far I have made 1759 and getting better, as I learn more.
See what you think. Cheers.
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