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Jeff Molander's Page
Latest Activity
Profile Information
- Title
- Author, speaker, professor
- Company
- MakeSocialMediaSell.com
- Company Summary
- Molander & Associates Inc. is a boutique educational publishing company teaching people across the globe how to make social media sell for their business. We produce live events and publish books, audio CDs and packaged training programs that help business people sell more products and services, more often, using the Internet.
- Company URL
- http://www.makesocialsell.com
- BIO
- CEO, Jeff Molander is the authority on making social media sell and a sought-after corporate trainer to small businesses and global corporations like Brazil’s energy company, Petrobras. He’s an accomplished entrepreneur, having co-founded what is today the Google Affiliate Network. He serves as adjunct digital marketing faculty at Loyola University’s school of business and is author of Off the Hook Marketing: How to Make Social Media Sell for You, the first book to show how any business can make social media produce leads and sales, starting today.
Jeff is different from most social selling speakers because he brings a view like no other. If you’re looking for a social media speaker who shows chief executives, marketers, students or business owners how to make social media sell Jeff Molander is for you. Audiences come away from Jeff’s speeches, workshops and products with greater clarity on how to create more leads and sales using a practical, hype-free approach to social media marketing.
Forum
The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
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