"Agree 1000% with you Michael in every way. I would suggest that even if the company was with Mandela the entire time, it would still not be appropriate. Any company who wants to pay homage to this magnificent man should do exactly what…"
"I don't know where to begin. I guess I'll start with the one area I totally agree with and that is winning ugly. Certainly this is a strategy a company or brand can either deliberately employ or back into like the one Gunnar references.…"
"I think this has generated great discussion by a lot of people who have lived this structure in some form or fashion. That said,, to me this article is all about the headline. As mentioned in the article the P&Gs and Unilevers are already doing…"