"Michael,
Not everyone within our industry agrees on the basic definition of "brand." With so many different perspectives it is difficult to discuss the issue, so we conducted, what I will call "an experiment." Here we invited…"
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Laura Savard's Discussions
The Effect of Mashups on Copyright and What This Means for Brands
2 Replies
I stayed home from work one day, which is extremely rare for me. I was sick in bed with my laptop, and I decided to check out Hulu to see what movies were being featured. I came across "RiP! A Remix…Continue
Tags: property, trademark, intellectual, law, brands
Started this discussion. Last reply by Michael B. Moore Oct 19, 2009.
Laura Savard's Page
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Michael B. Moore replied to Laura Savard's discussion The Effect of Mashups on Copyright and What This Means for Brands"This is a great video! A must see for anyone interested in the never-ending lean of progress against the push-back of status quo!"
Preston Samuels replied to Laura Savard's discussion The Effect of Mashups on Copyright and What This Means for Brands"I'm really enjoying this documentary. It's a wonderful look at the impact of technology on life. I also very much like the notion that is discussed that the past as trying to prevent the present from creating the future."
Laura Savard posted a discussionThe Effect of Mashups on Copyright and What This Means for Brands
I stayed home from work one day, which is extremely rare for me. I was sick in bed with my laptop, and I decided to check out Hulu to see what movies were being featured. I came across "RiP! A Remix Manifesto" by Brett Gaylor. It explores issues of copyright in the information age.If you've seen the film, I'd love to hear your thoughts on what you think it means for brands. If you haven't seen the film, you should!…See More
Profile Information
- Title
- Brand Expressionist®
- Company
- BLACKCOFFEE
- Company Summary
- Blackcoffee is a brand expression consultancy helping consumer-facing organizations clarify, simplify and amplify their brand stories, to unlock trapped value.
- Company URL
- http://blackcoffee.com
- http://twitter.com/LauraSavard
- Facebook or other
- http://blackcoffee.com/blog
- BIO
- Brand expressionist Laura Savard, balances a analytic mind and an artistic eye to look beyond traditional “design” to see how signals make brand connections. After studying graphic design and packaging at Pratt Institute in Brooklyn, N.Y., Laura co-founded Blackcoffee with the intent of moving beyond “spin” to create more honest relationships between people and brands.
When Laura is not building brands, she is creating art, studying glass blowing and fusing, as well as jewelry design.
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The Resurrection of Advertising
It seems like every few weeks I see a new article proclaiming the death of advertising. With all due respect, give me a break. For better or worse, society is becoming even more consumerist, not less. The fundamental need of companies to share information about their products, brands, and services is getting even more important. The desire to build profitable brands and influence consumers to like and buy things is as fundamental a part of business now as ever. Ergo - the need for skilled…Continue
Tags: change, innovation, agency, agencies, advertising
Started by Michael B. Moore May 22.
A Twinkies Turnaround
It's a marketers dream to have the chance to remake a classic. I've often romantically pondered resuscitating fallen brand powerhouses, re-igniting dormant consumer equity to create new found financial gains. There's just something about looking at a fallen great brand and thinking that you could do better. I'm guessing I'm not the only marketer to do that! The lure of the challenge…Continue
Tags: turnaround, twinkies, brandstrategy, strategy, marketing
Started by Michael B. Moore Jan 13.
The Nivea Ad or 'The Rise and Fall of Cultural Differences in Advertising'
In advertising, companies are obviously wholly responsible for everything that emanates from them - their products, their customer support experience, to some degree their retail context, and of course their advertising. Since every consumer touch point is both precious and contributes to the over-all brand experience, marketers must be sure that each interaction is as strategic as possible. Not only should every advertising dollar be positioned to create the greatest economic benefit,…Continue
Tags: american, african, nivea, advertising, culture
Started by Michael B. Moore Aug 19, 2011.
The True Passion of Basketball 1 Reply
I've played a lot of basketball. It's a sport I grew up with and "play" to this day. I'm also a fan of all levels of the sport: from watching my 5 year old, to the NBA. One of the things that I've always lamented about the highest level of basketball is that it is VERY rare to find it in what I consider to be its most nascent and core form - outside and on the street. I don't know about you, but I didn't grow up playing hoops in a huge stadium or even a gym. I grew up playing it outside -…Continue
Started by Michael B. Moore. Last reply by Larry Taman Aug 3, 2011.
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