Cultivating more consumers who buy more, more often, & tell their friends!
Image advertising can be one of the most powerful tools in all of marketing. Beyond simply telling what a product does, image ads encourage consumers to actually feel more about a brand. And it is in those feelings that meaningful brand equity, loyalty, and consumption growth can be best stimulated.…Continue
Posted on March 27, 2015 at 9:30pm
Against a sea of mediocre advertising all around, this Johnson’s 30 second spot stands out as refreshingly strong work! In an ad world seemingly dominated by advertising either inappropriately fixated on features and benefits, or way-out creative ideas disconnected from the brand, it’s great to see a…Continue
Posted on March 17, 2015 at 3:30pm
Here's the new positioning and advertising from Reebok with the tagline - "Be More Human".
Reebok is attempting to rise from the ashes; to rebuild themselves in the sports footwear/apparel marketplace. This new campaign and positioning is an ambitious stab at contemporary relevance.
It doesn't work.
Posted on January 28, 2015 at 10:00pm