Michael B. Moore
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  • Duluth, GA
  • United States
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Michael B. Moore's Discussions

Old Spice Guy in a Samsung Ad?

http://youtu.be/Dt3SWp9IjkAIf you're on the Old Spice brand team, do you let one of your most valuable icons be used by another brand in this way?  Is this…Continue

Tags: branding, brand, samsung, oldspice

Started Jun 3, 2012

The Resurrection of Advertising

It seems like every few weeks I…Continue

Tags: change, innovation, agency, agencies, advertising

Started May 22, 2012

A Twinkies Turnaround

It's a marketers dream to have the chance to remake a classic.  I've often romantically pondered…Continue

Tags: turnaround, twinkies, brandstrategy, strategy, marketing

Started Jan 13, 2012

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Michael B. Moore's Page

Profile Information

Title
Consultant
LinkedIn
http://www.linkedin.com/in/michaelbmoore
Twitter
http://twitter.com/michael_b_moore
BIO
Michael B. Moore is Founder at B2C grid and Chairman at Glory Foods, Inc., the national leader in Southern style, seasoned food. He is an experienced executive with a strong and dynamic career driving growth and innovation at consumer marketing companies. Michael leverages world-class experience & thought leadership in brand strategy and marketing management with 'C-suite' general management & leadership skills to offer a unique blend of strategic, creative, and management capabilities.

Michael earned an A.B. from the Maxwell School of Government at Syracuse University and an MBA from the Fuqua School of Business at Duke University.

Michael was in brand management at General Foods USA and Coca-Cola USA where he managed the the Jell-O gelatin and Coca-Cola classic businesses respectively.

Michael began consulting in the mid 1990's advising a variety of clients including technology companies, a major professional sports league, and a cutting-edge education and training holding company. Over the years he has worked with clients on a wide range of strategy, marketing, and brand challenges - helping them maximize their marketing investment and create the strongest possible monetizable consumer relationships.

Michael took a two year hiatus from consulting before the internet bubble burst in the late 90's to lead an innovative software technology company, as President & Chief Marketing Officer. This company, in many ways, created the foundation of the social networking movement by pioneering the first generation of online social tools and by managing online communities for companies like Sony, Accenture, and The Weather Channel. He guided the company through two acquisitions and the profitable evolution of one of the most popular "freeware" applications into a leading enterprise software brand.

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Michael B. Moore's Blog

The Strategy of Image Advertising

Image advertising can be one of the most powerful tools in all of marketing. Beyond simply telling what a product does, image ads encourage consumers to actually feel more about a brand. And it is in those feelings that meaningful brand equity, loyalty, and consumption growth can be best stimulated.…

Continue

Posted on March 27, 2015 at 9:30pm

This Johnson's Ad Is 'So Much More'!

Against a sea of mediocre advertising all around, this Johnson’s 30 second spot stands out as refreshingly strong work! In an ad world seemingly dominated by advertising either inappropriately fixated on features and benefits, or way-out creative ideas disconnected from the brand, it’s great to see a…

Continue

Posted on March 17, 2015 at 3:30pm

Cadillac and the Reinvention of American Luxury

An Open (and Friendly)  Letter To Cadillac President Johan de Nysschen

 

Dear Mr. de Nysschen:

 

There seems to be lots going on at Cadillac. New president. New CMO. New headquarters. New…

Continue

Posted on March 9, 2015 at 8:30pm

Reebok: "Be More Human"? No, Be More Strategic.

Here's the new positioning and advertising from Reebok with the tagline - "Be More Human".

Reebok is attempting to rise from the ashes; to rebuild themselves in the sports footwear/apparel marketplace. This new campaign and positioning is an ambitious stab at contemporary relevance.  

It doesn't work.

The…

Continue

Posted on January 28, 2015 at 10:00pm

Comment Wall (9 comments)

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At 2:41pm on October 19, 2009, natalie said…
natnatd
At 2:43pm on October 4, 2009, natalie said…
the scoop...cute! i found on of them...i'll keep snooping around. ;)

the site is great - congrats!!
At 7:06pm on September 21, 2009, Geoffrey Craig said…
Great Concept and Community.....
Genuinely, looking forward to participating.
Thanks!
At 9:24pm on September 17, 2009, Charles Lefebre said…
I oversee strategy and creative brand management - I'm a business guy - so if bullsh*t artitst counts as creative then I'm it. Currently I'm on a 1 year hiatus as an adjunct professor at VCU's Brandcenter trying to teach the same to graduate students.
At 12:33pm on September 17, 2009, Chad Clark said…
Way too much grey, my man!
At 3:25am on September 17, 2009, Ted L Simon said…
Thanks for the welcome, Michael. I'll see you in the community. BTW, now I understand why I was getting that Ning ID thing...and now realize that you must have used Ning to create this community!
At 9:20pm on September 14, 2009, Michael B. Moore said…
Isn't it curious how two people can both use the word "branding" and mean two completely different things?! I'm going to have to write something about that! :-)
At 12:08pm on September 11, 2009, Stephen Abbott said…
Happy to be here. Looks like a great group to share insights with.
At 3:05pm on September 10, 2009, Tim Talley said…
Glad to be here brotha..

Latest Activity

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5 hours ago
Michael B. Moore's blog post was featured

The Strategy of Image Advertising

Image advertising can be one of the most powerful tools in all of marketing. Beyond simply telling what a product does, image ads encourage consumers to actually feel more about a brand. And it is in those feelings that meaningful brand equity, loyalty, and consumption growth can be best stimulated.But, like any challenge requiring a tool, you've got to be sure to use the correct tool, and then…See More
Saturday
Michael B. Moore posted a blog post

The Strategy of Image Advertising

Image advertising can be one of the most powerful tools in all of marketing. Beyond simply telling what a product does, image ads encourage consumers to actually feel more about a brand. And it is in those feelings that meaningful brand equity, loyalty, and consumption growth can be best stimulated.But, like any challenge requiring a tool, you've got to be sure to use the correct tool, and then…See More
Saturday
Michael B. Moore's blog post was featured

This Johnson's Ad Is 'So Much More'!

Against a sea of mediocre advertising all around, this Johnson’s 30 second spot stands out as refreshingly strong work! In an ad world seemingly dominated by advertising either inappropriately fixated on features and benefits, or way-out creative ideas disconnected from the brand, it’s great to see a beautifully shot and written ad that is strategic, puts the brand’s best foot forward, and…See More
Mar 18
 
 
 

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