Dedicated to the care & feeding of growing brands.
Building a strong brand is one of the most difficult tasks in business. There are so many ‘moving parts’ that marketers must get right - from the strategy to the tactics and the creative. The good news, though, is that despite the myriad of details, there is…Continue
Posted on July 12, 2014 at 11:30am
Remember on American Idol when Simon Cowell used to chide singers for being “self indulgent”? I think he meant that they were more focused on hearing themselves sing than in performing for the audience. Beats By Dre, the hot headphone…Continue
Posted on June 23, 2014 at 8:30am
Over the past four days I have posted chapter summaries of my just finished book, 'Bridging The Gaps, The Love of Marketing'. It offers a hypothesis about how and why consumers create emotional attachments to the various brands in their lives. It sheds light on the 'physiology' of branding, offering…Continue
Posted on April 3, 2014 at 10:30pm