"As a previous owner of 3 Porsche's (a Boxster S, a Cayman S, and a 911 Cabriolet), I can tell you that Corvette NEVER, EVER, EVER even entered my mind as an option. If they were half the price I still would have never considered it. …"
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Profile Information
- Title
- Chairman
- Company
- Glory Foods, Inc.
- BIO
- Michael B. Moore is Founder at B2C grid and Chairman at Glory Foods, Inc., the national leader in Southern style, seasoned food. He is an experienced executive with a strong and dynamic career driving growth and innovation at consumer marketing companies. Michael leverages world-class experience & thought leadership in brand strategy and marketing management with 'C-suite' general management & leadership skills to offer a unique blend of strategic, creative, and management capabilities.
Michael earned an A.B. from the Maxwell School of Government at Syracuse University and an MBA from the Fuqua School of Business at Duke University.
Michael was in brand management at General Foods USA and Coca-Cola USA where he managed the the Jell-O gelatin and Coca-Cola classic businesses respectively.
Michael began consulting in the mid 1990's advising a variety of clients including technology companies, a major professional sports league, and a cutting-edge education and training holding company. Over the years he has worked with clients on a wide range of strategy, marketing, and brand challenges - helping them maximize their marketing investment and create the strongest possible monetizable consumer relationships.
Michael took a two year hiatus from consulting before the internet bubble burst in the late 90's to lead an innovative software technology company, as President & Chief Marketing Officer. This company, in many ways, created the foundation of the social networking movement by pioneering the first generation of online social tools and by managing online communities for companies like Sony, Accenture, and The Weather Channel. He guided the company through two acquisitions and the profitable evolution of one of the most popular "freeware" applications into a leading enterprise software brand.
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Michael B. Moore's Blog
Where Are The Women Creative Directors?
A recent Advertising Age magazine included an ad for a conference entitled "What Women Want From Brands". In it were the jaw dropping and gargantuanly contradictory statistics that 85% of brand purchases are…
ContinuePosted on May 6, 2013 at 10:30am
To Reinvent or Not to Reinvent. That Is The Question!
The latest Bloomberg Businessweek has its annual “How To” section with a little bit of everything squeezed in. Included is a paragraph by Lew Frankfort, the CEO of Coach, on how to “Reinvent A Brand”. It talks about how they are transforming Coach into a women’s lifestyle brand. He offers the following headlines:…
Posted on April 18, 2013 at 10:30am
5 Tips On How To Pick The Right Ad Agency
For most b2c companies, a high-performing brand is the most productive path to growth. Branding connects your business to more consumers with compelling messages that encourage them to buy more of what you're selling. Advertising and other creative agencies are, therefore, some of the most…
ContinuePosted on October 31, 2012 at 9:00am
Latest Activity
Michael B. Moore's blog post was featuredChevy Takes On Porsche. Or Does It?
A recent AdvertisingAge article about the launch of the 2014 Chevrolet Corvette Stingray has me perplexed. Let’s lay out some quotes and discuss them.“To Sell the Stingray, Chevy Plans to Target…See More
Michael B. Moore posted a blog postChevy Takes On Porsche. Or Does It?
A recent AdvertisingAge article about the launch of the 2014 Chevrolet Corvette Stingray has me perplexed. Let’s lay out some quotes and discuss them.“To Sell the Stingray, Chevy Plans to Target…See More
Michael B. Moore's blog post was featuredWhere Are The Women Creative Directors?
A recent Advertising Age magazine included an ad for a conference entitled "What Women Want From Brands". In it were the jaw dropping and gargantuanly contradictory statistics that 85% of brand purchases are made by women, but…See More
© 2013 Created by Michael B. Moore.
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Genuinely, looking forward to participating.
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the site is great - congrats!!
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