Michael B. Moore
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  • Duluth, GA
  • United States
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Title
Consultant
LinkedIn
http://www.linkedin.com/in/michaelbmoore
Twitter
http://twitter.com/michael_b_moore
BIO
Michael B. Moore is Founder at B2C grid and Chairman at Glory Foods, Inc., the national leader in Southern style, seasoned food. He is an experienced executive with a strong and dynamic career driving growth and innovation at consumer marketing companies. Michael leverages world-class experience & thought leadership in brand strategy and marketing management with 'C-suite' general management & leadership skills to offer a unique blend of strategic, creative, and management capabilities.

Michael earned an A.B. from the Maxwell School of Government at Syracuse University and an MBA from the Fuqua School of Business at Duke University.

Michael was in brand management at General Foods USA and Coca-Cola USA where he managed the the Jell-O gelatin and Coca-Cola classic businesses respectively.

Michael began consulting in the mid 1990's advising a variety of clients including technology companies, a major professional sports league, and a cutting-edge education and training holding company. Over the years he has worked with clients on a wide range of strategy, marketing, and brand challenges - helping them maximize their marketing investment and create the strongest possible monetizable consumer relationships.

Michael took a two year hiatus from consulting before the internet bubble burst in the late 90's to lead an innovative software technology company, as President & Chief Marketing Officer. This company, in many ways, created the foundation of the social networking movement by pioneering the first generation of online social tools and by managing online communities for companies like Sony, Accenture, and The Weather Channel. He guided the company through two acquisitions and the profitable evolution of one of the most popular "freeware" applications into a leading enterprise software brand.

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Michael B. Moore's Blog

The Top 10 Laws of The Most Valuable Brands

 

There are a concrete set of 'best practices' that drive growth at the most valuable brands. It doesn’t matter what the product is - from technology to food to sporting goods to spices - if it is a consumer brand, then these are the rules that you’ve got to follow to grow most effectively and…

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Posted on July 1, 2015 at 2:00pm

In Branding, When Less Is More

Sometimes a product is actually better than its brand. It’s physical product performance is greater than its reputation in the marketplace.  In those instances, a brand can literally hold sales back.

 

One of the most…

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Posted on May 17, 2015 at 10:00am

Cultivating Profitable Brand Experiences

Frequently, a relatively simple adjustment to one’s perspective can have a dramatic impact on productivity. For example, in leadership, embracing a service orientation toward employees can mean all the difference in the world to inspiring top performance.

 

In…

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Posted on April 23, 2015 at 8:30am

How To Hack Your Brand

Scientists say that the human brain processes the element of surprise in a way that amplifies the underlying emotion of the experience 4X greater than normal. So, something that is typically experienced as “good”, becomes four times better if it comes as a surprise. The same works in the negative. If someone experiences a negative interaction that is a…

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Posted on April 2, 2015 at 5:30pm

Comment Wall (9 comments)

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At 2:41pm on October 19, 2009, natalie said…
natnatd
At 2:43pm on October 4, 2009, natalie said…
the scoop...cute! i found on of them...i'll keep snooping around. ;)

the site is great - congrats!!
At 7:06pm on September 21, 2009, Geoffrey Craig said…
Great Concept and Community.....
Genuinely, looking forward to participating.
Thanks!
At 9:24pm on September 17, 2009, Charles Lefebre said…
I oversee strategy and creative brand management - I'm a business guy - so if bullsh*t artitst counts as creative then I'm it. Currently I'm on a 1 year hiatus as an adjunct professor at VCU's Brandcenter trying to teach the same to graduate students.
At 12:33pm on September 17, 2009, Chad Clark said…
Way too much grey, my man!
At 3:25am on September 17, 2009, Ted L Simon said…
Thanks for the welcome, Michael. I'll see you in the community. BTW, now I understand why I was getting that Ning ID thing...and now realize that you must have used Ning to create this community!
At 9:20pm on September 14, 2009, Michael B. Moore said…
Isn't it curious how two people can both use the word "branding" and mean two completely different things?! I'm going to have to write something about that! :-)
At 12:08pm on September 11, 2009, Stephen Abbott said…
Happy to be here. Looks like a great group to share insights with.
At 3:05pm on September 10, 2009, Tim Talley said…
Glad to be here brotha..

Latest Activity

Michael B. Moore's blog post was featured

The Top 10 Laws of The Most Valuable Brands

 There are a concrete set of 'best practices' that drive growth at the most valuable brands. It doesn’t matter what the product is - from technology to food to sporting goods to spices - if it is a consumer brand, then these are the rules that you’ve got to follow to grow most effectively and efficiently. 1. A strong brand starts and ends with fundamental…See More
Wednesday
Michael B. Moore posted a blog post

The Top 10 Laws of The Most Valuable Brands

 There are a concrete set of 'best practices' that drive growth at the most valuable brands. It doesn’t matter what the product is - from technology to food to sporting goods to spices - if it is a consumer brand, then these are the rules that you’ve got to follow to grow most effectively and efficiently. 1. A strong brand starts and ends with fundamental…See More
Wednesday
Michael B. Moore's blog post was featured

In Branding, When Less Is More

Sometimes a product is actually better than its brand. It’s physical product performance is greater than its reputation in the marketplace.  In those instances, a brand can literally hold sales back. One of the most powerful consumer marketing laws is that once brand identity is firmly established, it can be extremely difficult to change - particularly for the better. As with people, first…See More
May 17
Michael B. Moore posted a blog post

In Branding, When Less Is More

Sometimes a product is actually better than its brand. It’s physical product performance is greater than its reputation in the marketplace.  In those instances, a brand can literally hold sales back. One of the most powerful consumer marketing laws is that once brand identity is firmly established, it can be extremely difficult to change - particularly for the better. As with people, first…See More
May 17
 
 
 

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