Dedicated to the care & feeding of growing brands.
The Coca-Cola company seems to be at an existential crossroads. As with a number of iconic 19th century companies, its legacy business model is in growing conflict with contemporary consumer realities. Like Kodak, that was forced to close its consumer photography…Continue
Posted on March 5, 2014 at 10:30am
Scott Cook, the founder of Intuit, famously said,
“a brand is no longer what we tell consumers it is, it is what consumers tell each other it is”. …
Posted on February 23, 2014 at 11:30am
If it takes a village to raise a child, it takes an ecosystem (of suppliers, consultants, and vendors) to grow a business. Whether you’re an entrepreneur or a Fortune 500 executive, you can’t be your best unless you can successfully marshal the talents and resources of…Continue
Posted on February 12, 2014 at 10:22am
What I mean is that advertising is a subset of the much broader creative world of art. It is a commercial execution of art. It's art for a purpose; to sell stuff. The creativity behind advertising comes from the essence of art.
That said, art…Continue
Posted on February 5, 2014 at 3:30pm