January 2014 Blog Posts (4)

The True Power of Emotional Branding

The idea that brands should create emotional connections with their consumers has grown dramatically over the last 20 years.  Most marketers now understand that emotions can be powerful drivers of consumer behavior.  The stronger the emotional connection, the greater the consumer engagement.  The greater the consumer engagement, the…

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Added by Michael B. Moore on January 31, 2014 at 11:00pm — No Comments

How To Build A Great Brand With No Marketing Budget

However small your brand may currently be, whether you realize it or not, it has something profoundly in common with global mega-brands like Apple, Google, and Coca-Cola.  At one time they were startups and growing brands just like yours!  



At this point, you may not have…

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Added by Michael B. Moore on January 28, 2014 at 9:00pm — No Comments

The Logic of Emotional Branding

Relative to the enormous role that it plays, emotional branding is probably the least understood and discussed topic in business.  If you compare it to "content marketing", "mobile marketing", or any of…

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Added by Michael B. Moore on January 12, 2014 at 6:30pm — No Comments

For Brands, It's BOTH What & Why!

There’s a lot of content around that seems to be sparked by a thoughtful book and 2010 TedX talk by Simon Sinek.  Essentially, the…

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Added by Michael B. Moore on January 2, 2014 at 9:00am — 2 Comments

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