March 2014 Blog Posts (2)

The AMA Gets "Brand" Wrong

“Brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”



American Marketing…

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Added by Michael B. Moore on March 20, 2014 at 12:30pm — No Comments

On Coca-Cola's Future: 5 Steps to 21st Century Growth

The Coca-Cola company seems to be at an existential crossroads.  As with a number of iconic 19th century companies, its legacy business model is in growing conflict with contemporary consumer realities.  Like Kodak, that was forced to close its consumer photography business because it couldn’t muster the strategic…

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Added by Michael B. Moore on March 5, 2014 at 10:30am — No Comments

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