Cultivating more consumers who buy more, more often, & tell their friends!
The latest Bloomberg Businessweek has its annual “How To” section with a little bit of everything squeezed in. Included is a paragraph by Lew Frankfort, the CEO of Coach, on how to “Reinvent A Brand”. It talks about how they are transforming Coach into a women’s lifestyle brand. He offers the following headlines:…Continue
Added by Michael B. Moore on April 18, 2013 at 10:30am — No Comments