April 2015 Blog Posts (2)

Cultivating Profitable Brand Experiences

Frequently, a relatively simple adjustment to one’s perspective can have a dramatic impact on productivity. For example, in leadership, embracing a service orientation toward employees can mean all the difference in the world to inspiring top performance.

 

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Added by Michael B. Moore on April 23, 2015 at 8:30am — No Comments

How To Hack Your Brand

Scientists say that the human brain processes the element of surprise in a way that amplifies the underlying emotion of the experience 4X greater than normal. So, something that is typically experienced as “good”, becomes four times better if it comes as a surprise. The same works in the negative. If someone experiences a negative interaction that is a…

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Added by Michael B. Moore on April 2, 2015 at 5:30pm — No Comments

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