July 2014 Blog Posts (1)

Deconstructing Brand Strategy

Building a strong brand is one of the most difficult tasks in business.  There are so many ‘moving parts’ that marketers must get right - from the strategy to the tactics and the creative.  The good news, though, is that despite the myriad of details, there is critical guidance that can meaningfully direct all branding.  In…

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Added by Michael B. Moore on July 12, 2014 at 11:30am — No Comments

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