November 2014 Blog Posts (3)

The Simple Key To Consumer Satisfaction

Many marketers incorrectly believe that consumer satisfaction is almost solely a function of product performance. The reality is while whatever you’re selling must offer value, the perception of consumer satisfaction is a bit more complicated.

 

Consumers are actually…

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Added by Michael B. Moore on November 19, 2014 at 11:00am — No Comments

The Samsung Solution

As mentioned in my last blog, Samsung is reevaluating its smartphone business on the heels of disappointing Galaxy S5 sales and profits. The Wall St. Journal summarized their problem by writing that Samsung “lost ground to…

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Added by Michael B. Moore on November 13, 2014 at 8:00pm — 2 Comments

Samsung: Here's What Went Wrong

Last week, Samsung reported significant sales and profit declines due to softness in the Galaxy S5 business. As a result, the world’s largest smartphone maker by shipments is said to be evaluating their smartphone business going forward. While the Wall St. Journal reports pressure from Chinese vendors as a key factor, their smartphone…

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Added by Michael B. Moore on November 3, 2014 at 10:30am — No Comments

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