All Blog Posts Tagged 'cadillac' (3)

GMC 'Knocks Off' Cadillac

You’re a top General Motors executive with responsibility over the Cadillac and GMC SUV businesses. You’re responsible for both, but your neck is really on the line for Cadillac. You’ve hired new executives. You’re making serious product investments to bring performance up to a world class standard. You’ve even allowed the Cadillac team to move…

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Added by Michael B. Moore on September 5, 2015 at 5:00pm — No Comments

The Strategy of Image Advertising

Image advertising can be one of the most powerful tools in all of marketing. Beyond simply telling what a product does, image ads encourage consumers to actually feel more about a brand. And it is in those feelings that meaningful brand equity, loyalty, and consumption growth can be best stimulated.…

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Added by Michael B. Moore on March 27, 2015 at 9:30pm — No Comments

Cadillac and the Reinvention of American Luxury

An Open (and Friendly)  Letter To Cadillac President Johan de Nysschen

 

Dear Mr. de Nysschen:

 

There seems to be lots going on at Cadillac. New president. New CMO. New headquarters. New…

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Added by Michael B. Moore on March 9, 2015 at 8:30pm — No Comments

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