All Blog Posts Tagged 'consumer' (4)

Your Consumer Target: What You Need To Know

One of the most powerful laws of marketing is also one of the most counterintuitive. As such, many companies just get it plain wrong - with their brand and sales suffering as a result. Now, you don’t have to:

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Added by Michael B. Moore on December 8, 2014 at 10:30am — No Comments

A Brand IS What We Say It Is (Unless We Screw It Up)

Scott Cook, the founder of Intuit, famously said,

“a brand is no longer what we tell consumers it is, it is what consumers tell each other it is”.  …

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Added by Michael B. Moore on February 23, 2014 at 11:30am — No Comments

The True Power of Emotional Branding

The idea that brands should create emotional connections with their consumers has grown dramatically over the last 20 years.  Most marketers now understand that emotions can be powerful drivers of consumer behavior.  The stronger the emotional connection, the greater the consumer engagement.  The greater the consumer engagement, the…

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Added by Michael B. Moore on January 31, 2014 at 11:00pm — No Comments

When Advertising Insults The Consumer

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Added by Michael B. Moore on December 2, 2013 at 12:30pm — No Comments

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