All Blog Posts Tagged 'emotion' (5)

Will You Take The Blue or Red Pill of Brand Strategy?

If you’ve spent any time on this blog you know that my “thing” is helping companies leverage the rich power of human emotions to build stronger, more profitable brands. Doing so can create legions of emotionally connected consumers who buy more, more often, and tell their friends! And isn’t that the…

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Added by Michael B. Moore on January 14, 2015 at 8:00am — No Comments

The True Power of Emotional Branding

The idea that brands should create emotional connections with their consumers has grown dramatically over the last 20 years.  Most marketers now understand that emotions can be powerful drivers of consumer behavior.  The stronger the emotional connection, the greater the consumer engagement.  The greater the consumer engagement, the…

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Added by Michael B. Moore on January 31, 2014 at 11:00pm — No Comments

The Logic of Emotional Branding

Relative to the enormous role that it plays, emotional branding is probably the least understood and discussed topic in business.  If you compare it to "content marketing", "mobile marketing", or any of…

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Added by Michael B. Moore on January 12, 2014 at 6:30pm — No Comments

The Power of Emotion, Even in Tech Ads!

Most large consumer companies understand the profound power of leveraging emotion to maximize the impact of their advertising.  Celebrating the emotional potential of their product pulls consumers in and gives them an even more compelling reason - beyond just features and benefits - to want what you’re selling.  To be sure, a product’s ultimate impact is not just what it does, but how it makes us feel.…

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Added by Michael B. Moore on November 4, 2013 at 12:30pm — No Comments

Great Strategic Print Ad

 

 

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Added by Michael B. Moore on March 11, 2011 at 2:00pm — No Comments

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