All Blog Posts Tagged 'innovation' (6)

On Coca-Cola's Future: 5 Steps to 21st Century Growth

The Coca-Cola company seems to be at an existential crossroads.  As with a number of iconic 19th century companies, its legacy business model is in growing conflict with contemporary consumer realities.  Like Kodak, that was forced to close its consumer photography business because it couldn’t muster the strategic…

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Added by Michael B. Moore on March 5, 2014 at 10:30am — No Comments

On The Future of Microsoft

Microsoft seems to be at an unusually critical inflection point now.   What they do in choosing their next CEO will go a long way to determining what they will be in the…

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Added by Michael B. Moore on December 29, 2013 at 10:30am — 1 Comment

Brand For One, Brands For All: A Manifesto

Perhaps the most powerful tool that any B2C company can have to drive sustainable growth for their business is a strong brand.  Rooted in consumer insights, brand strategy, and compelling creative, a brand is a vehicle that both disseminates…

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Added by Michael B. Moore on July 12, 2012 at 1:00pm — No Comments

The Problem with Cannes Lions

The Cannes Lions  spectacular is going on now.  You know, the annual homage to advertising in the south of France.  They describe the event as follows:

"Inspiring Creativity is at the heart of Cannes Lions. The Festival is where creative professionals come to debate, learn and be inspired; where the…

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Added by Michael B. Moore on June 20, 2012 at 6:51am — No Comments

The Resurrection of Advertising

It seems like every few weeks I see a new article proclaiming the death of advertising.  With all due respect, give me a break.  For better or worse, society is becoming even more consumerist, not less.  The fundamental need of companies to share information about their products, brands, and…

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Added by Michael B. Moore on May 22, 2012 at 1:30pm — No Comments

Beware the Cover Art

Change is really hard.



Whenever one considers changing a system – even if it’s to innovate and improve that system, there are always a number of good reasons to avoid the change altogether and keep things as they are. Is it worth the effort, the risk and the cost to change something that works now? Will the old way be missed? Will something valuable be lost if there is change? These are all legitimate and often used questions that can and occasionally should stop… Continue

Added by Gunnar Branson on September 24, 2009 at 6:54pm — 4 Comments

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