Cultivating more consumers who buy more, more often, & tell their friends!
Latest iPad Air spot.
Tags: advertising, apple, critique, emotion, ipad
Yet another great Apple ad - this one for the iPad Air - skillfully teasing out the emotional potential of their brand experience. This is what advertising is all about. Great branding that doesn't beat you over the head - beautifully shot and emotionally resonant! Bravo!
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