This has to be one of the more moving ads of the year - is it effective?

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Comment by Gunnar Branson on October 27, 2009 at 4:24pm
This new campaign from Levi's seems to get closer to the authentic and gritty feel of older campaigns - and it makes me feel good about buying and wearing the product - but do I represent too small a demographic? Will this work on a large scale? Can an ad that makes you cry make you buy?


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