What's The Old Spice Guy Doing in a Samsung Ad?

Talk about mixed signals. When this gorgeous model uses motion-control technology, her Samsung Smart TV isn't the only thing that reacts. Visit the Samsung T...

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Comment by Michael B. Moore on June 3, 2012 at 2:29pm

If you're on the Old Spice brand team, do you let one of your most valuable icons be used by another brand in this way?  Is this strategic to the Old Spice brand?  Does it make the Old Spice Guy more iconic and therefore more valuable, or does this erode his impact?

Thoughts?

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